Writing REAL Content in the Digital Age


Real content

Today’s Internet is an information trash pile just as much as it’s a superhighway. Anyone can create content, which means there’s just as much junk as there is compelling information. Shareable content entertains, educates and adds value to the lives of the audience members who consume it.

If you wish to join the ranks of content writers who add value to the Internet community, here are a few guidelines for delivering quality.

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Why Are Writers Crazy, Depressed and Weird?

Why are writers crazy, depressed and weird?

Why are writers crazy, so depressed and weird? Jeez, that’s quite a reputation to uphold! Are recurring deadlines, writer’s block or lack of sleep to blame? Or is it just that crazy, depressed and weird people tend to become writers?

What do you think? Tell us your theory in the comments below…

 

Making Time in a Chaotic World

Web Copywriter blog - intro time

As an entrepreneur, you’re brimming with ideas, but who has the time to act on them? Being unable to find the time to work on what you want to work on is a common problem. So how do we make room in our lives for this stuff? Designer extraordinaire and guest writer Arley McBlain serves up some suggestions.

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More Clichés Than You Can Shake a Stick At!

Hell in a Hand Basket

Where do common expressions in the English language come from?

Long before Internet memes and hashtags, there were spoken expressions that stood the test of time. Even the best copywriters fall victim to their seduction, citing writer’s block, lack of sleep or general laziness as culprits. Sadly, clichés, idioms and other common expressions often signify lack of creativity, which is not something any writer wants to portray.

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For Marketing Insights, Get Some Sauce on your Sleeves

Pizza Marketing

In his book, “Then We Set His Hair on Fire,” copywriter and former chief creative officer of BBDO North America Phil Dusenberry revealed how powerful insights propelled his successful career in advertising. He told the story of how one insight helped his team land a $50 million-plus Pizza Hut account.

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Save the Words

Save Words

Want to save a word from oblivion? Oxford Dictionary lets you adopt old or lost words to help keep them alive. The organization states that 90% of everything we write is communicated by only 7,000 words, and each year hundreds of words are being dropped from the English language.

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From Pen to Pixel: The Evolution of Communication

Evolution of language photo

How long has language been around? For 50,000 years, language has aided human intellectual evolution and social advancements. Now the emergence of social media puts idea sharing, information exchange and our collective progress into hyper drive.

For generations, information and ideas have been shared through theater, schools and media. Books, newspapers, magazines, radio and TV sped the distribution and reach of language to the masses. The advent of the Internet hurled language onto an information super highway. With social media fully embedded in the mainstream, humans are now able to instantaneously tap into, and influence, the ideological pulse of the planet. So is this a good thing?

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Excessive Consumption: Who’s to Blame?

Consumption

For decades, the line between what we need and what we want has been blurring, leading to overconsumption and a range of environmental issues. Who’s to blame, and what can be done?

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How to Create Sticky Ideas

Sticky ideas

Why do some ideas stick, while others silently slip away into oblivion? Made to Stick authors Chip Heath and Dan Heath pored over hundreds of winning ideas and saw, “over and over,” these same six principles at work.

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How to Critique Copywriting and Design

Critiquing copywriting and design

Due to the subjective nature of copywriting and design, copywriters and designers have difficult jobs. They get hired for their expertise, tap into their knowledge and experience, and propose a draft. When the response is positive, fantastic. But when businesses offer vague critiques such as, “I don’t like it,” that’s absolutely meaningless, setting the stage for unnecessary frustration, countless revisions, and wasted time for all parties involved.

When you hire with a copywriter or designer, you can eliminate misunderstandings, and achieve effective web copy or design without delays, by following these basic feedback guidelines.

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