Web Copywriting, SEO and the Web at Large

What is a Web Content Strategy?

Posted August 6, 2013 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 2 Comments | Share This

 

Content strategy

What’s a web content strategy? It’s planning content creation, delivery and governance, and it’s a practice every business should employ — but few do. Taking a step back and developing the right strategy can maximize the impact and reach of your web content, and help you surpass your business goals.

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Does Your Website Need a Makeover? Take Our Test

Posted July 26, 2013 | Posted By Web Copywriters at Webcopyplus
Categories: Website promotions | Tags: , | 0 Comments | Share This

 

Website content test

Is your website still sporting the equivalent of parachute pants and neon hoop earrings? If so, it’s probably time for a website makeover. Take our test to find out for sure.

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Are Business Blogs Dead?

Posted February 5, 2013 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , | 1 Comment | Share This

 

Business blogs

With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:

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5 Reasons to Be Bossier on the Web

Posted December 11, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , , | 0 Comments | Share This

 

Web content marketing

No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.

You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.

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Secrets to Writing a Killer Product Web Page

Posted November 26, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 0 Comments | Share This

 

Online shopping web copy writing

Product web pages are the “money” pages of your website. They’re where you convert lookers to buyers. If you want to maximize conversions, it’s not enough to merely cut and paste manufacturer product descriptions onto your product pages. You need to structure and write product information specifically for the web. Here are a few tips.

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Copywriting: Start With the Person, Not the Product

Posted July 4, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 2 Comments | Share This

 

Copywriting - audience 1

Any experienced copywriter knows when you take time to explore your prospects, you’ll produce more effective content, a stronger marketing campaign and boost conversions. So, to truly connect with and engage your desired audience, be sure to consider their emotions, attitudes and aspirations.

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Why Are Writers Crazy, Depressed and Weird?

Posted June 27, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Web world at large | Tags: , | 4 Comments | Share This

 

Why are writers crazy, depressed and weird?

Why are writers crazy, so depressed and weird? Jeez, that’s quite a reputation to uphold! Are recurring deadlines, writer’s block or lack of sleep to blame? Or is it just that crazy, depressed and weird people tend to become writers?

What do you think? Tell us your theory in the comments below…

 

Take it From Zach: Add People to Your Wolf Pack

Posted May 26, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , | 0 Comments | Share This

 

Zach Galifianakis - The Hangover - Creative Collaboration

Are you a loner? Think of yourself as a one-man wolf pack? Whether you’re in Las Vegas looking for trouble or an entrepreneur seeking sweet success, growing your wolf pack provides an opportunity to creatively collaborate with different people who can complement your knowledge, skill, influence and access.

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Can Your Business Demonstrate Superior Value?

Posted March 27, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , | 0 Comments | Share This

 

Business value

Demonstrating the superior value your business can deliver can set it apart from competitors, and persuade people to purchase your products or services. Are you missing opportunities? Fortunately, there are three key areas where you can demonstrate the value you offer outweighs the cost to the consumer: financial, strategic and personal.

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Making Time in a Chaotic World

Posted March 19, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , | 1 Comment | Share This

 

Web Copywriter blog - intro time

As an entrepreneur, you’re brimming with ideas, but who has the time to act on them? Being unable to find the time to work on what you want to work on is a common problem. So how do we make room in our lives for this stuff? Designer extraordinaire and guest writer Arley McBlain serves up some suggestions.

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