WHY USE BUYER PERSONAS FOR CONTENT MARKETING?

Target audience - web content
You know your target audience. Your inbound marketing seems to be tracking well. Why bother with buyer personas? The reasoning is similar to why you need web content writers (see what we did there?): To really optimize your content marketing.

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HOW TO UNLEASH YOUR CREATIVITY

Creativity - Content Writers at Webcopyplus

Innovation is shifting creativity from a positive characteristic to a precious, highly sought-after asset in the global market. Esteemed schools like Harvard and Yale have added creativity to their curricula, and several Fortune 500 companies like PepsiCo and Marriott are running employees through creativity training programs. So how do you tap into your ‘inner Leonardo da Vinci’ (the accomplished artist, musician, scientist and engineer of the 15th century)? Try these creativity tactics right now.

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DESIGN IS/NOT ART

Art versus design
When is design, art — or art, design? From the web designer and content producer (including the web copywriter) perspective, how does the answer to this question impact the design or content creation process? Many designers also self-identify as artists and vice versa, so how does negotiating the relationship between design and art work in practice? We asked some of our Webcopy+ design partners to share their thoughts.

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WHAT IS TYPOGRAPHY AND WHY IS IT SO IMPORTANT?

Typography in content marketing

You wouldn’t use Comic Sans if you expect to be taken seriously, and you heard somewhere Arial is supposed to be a “safe” choice…for some reason. Knowing how to use typography for business advantage, is partly why web designers, graphic designers and web copywriters have jobs. What is typography and why is it so important?

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WEB COPYWRITERS SEXY?

UK Copywriter Chisel Smith

Are web copywriters sexy? Not necessarily. But we suggested that’s the case in an April Fools’ prank that’s generated laughs across the Web.

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FIVE CONTENT MARKETING PSYCHOLOGY TIPS, FTW

Marketing psychology

Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.

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WHAT IS EFFECTIVE UX WRITING?

UX writing

Think website User Experience (UX) and the mind jumps immediately to design and structure, not necessarily to content strategy or writing. Yet, effective writing is increasingly important to good UX. So, what is UX writing?

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UX vs. UI: THE DIFFERENCE IS IN THE DETAILS

UX vs UI

Allow a web copywriter some alliterative, homophonic license: “Usability” used to be what the business, IT and design worlds referred to as “user-friendly” — that something should be easy, convenient and practical to use. It’s a concept as familiar and necessary to customer experience as “the customer is always right.”

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30 TOP REASONS GEEKS ARE SEXY

Geeks Sexy

Looking for love? Maybe you’ve been looking in all the wrong places. Geeks are a rare breed and incredibly refreshing in a world that’s self-obsessed and idolizes perfection. Here are the top 30 things that make them appealing — guaranteed to make your mind wander. Heck, you might want to give geek a chance this Valentine’s Day!

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ACHIEVING BRAND AUTHENTICITY, UP CLOSE AND PERSONAL

Web copywriters and designers need to be authentic.

Keeping it real — being genuine — is easily a plus in personal life, but is “being real” just as important to how effectively you can provide brand authenticity?

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