Are web copywriters sexy? Not necessarily. But we suggested that’s the case in an April Fools’ prank that’s generated laughs across the Web.
FIVE CONTENT MARKETING PSYCHOLOGY TIPS, FTW
Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.
WHAT IS EFFECTIVE UX WRITING?
Think website User Experience (UX) and the mind jumps immediately to design and structure, not necessarily to content strategy or writing. Yet, effective writing is increasingly important to good UX. So, what is UX writing?
UX vs. UI: THE DIFFERENCE IS IN THE DETAILS
Allow a web copywriter some alliterative, homophonic license: “Usability” used to be what the business, IT and design worlds referred to as “user-friendly” — that something should be easy, convenient and practical to use. It’s a concept as familiar and necessary to customer experience as “the customer is always right.”
30 TOP REASONS GEEKS ARE SEXY
Looking for love? Maybe you’ve been looking in all the wrong places. Geeks are a rare breed and incredibly refreshing in a world that’s self-obsessed and idolizes perfection. Here are the top 30 things that make them appealing — guaranteed to make your mind wander. Heck, you might want to give geek a chance this Valentine’s Day!
ACHIEVING BRAND AUTHENTICITY, UP CLOSE AND PERSONAL
Keeping it real — being genuine — is easily a plus in personal life, but is “being real” just as important to how effectively you can provide brand authenticity?
BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN
We live in a world where consumers are starving for authenticity. Meanwhile, businesses continue to serve up homogenous content and brands. Why? To play it safe and fit in with the competition. To inspire and prosper, businesses need to come out of the shadows and reveal their true authentic selves.
Posted on Sep 14 2016 5:42 am by Rick Sloboda
| category: Business & marketing Writing for the Web |
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Writing REAL Content in the Digital Age
Today’s Internet is an information trash pile just as much as it’s a superhighway. Anyone can create content, which means there’s just as much junk as there is compelling information. Shareable content entertains, educates and adds value to the lives of the audience members who consume it.
If you wish to join the ranks of content writers who add value to the Internet community, here are a few guidelines for delivering quality.
30 Misused Words That Make You Look Stupid
Everyone makes mistakes sometimes, and that’s especially obvious when it comes to written communication. Trying to use words to make you sound smarter can have the exact opposite effect if you’re not using them correctly. For all “intensive purposes,” misusing common words and expressions will make you look stupid, and you could “literally” die from embarrassment when the mistakes are pointed out.
