I recently received both fan mail and hate mail in response to comments featured in Backbone Magazine surrounding Flash-based websites.

My statement: “Most Flash intros are not created with the visitor and business in mind, but rather as an opportunity to showcase a programmer’s abilities,” also sparked exchanges on Ubuntu Forums, drawing more than 1,700 visitors and over 70 comments.

“You miss the point completely,” e-mailed one website developer. “Something needs to jump out at the reader, or you blend in with the rest of the Web.”

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When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity.

As a result, your web copy messages need to be clearly defined and concise. Easier said than done.

Entrepreneurs, like artists, tend to complicate things when they don’t have clear vision or direction.

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If your website’s not performing, here’s what you can do to improve search engine rankings, engage visitors and convert more sales.

1. Align the Site with Your Objectives

Have your business objectives and goals changed since you launched your website? If so, then you need to revisit your website’s content to ensure it supports your current business needs.

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With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ.

Yet, despite the highly competitive, global business climate, many businesses have yet to take advantage of this popular technology.

Consider these facts:

• There are more than 1,022,800,000 Internet users worldwide. The U.S. has the highest number of Internet users in the world with 205,300,000-plus ‘surfers’, equating to 68.6% of the country’s population. (Source: http://www.internetworldstats.com/)
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Relevant webcopy is the key to engaging your website’s visitors and converting more sales.

US consumers alone will spend upwards of $340 billion (U.S.) online in 2010. Meanwhile, Internet World Stats reports more than 70% of US and Canadian consumers are using the Internet.

So what’s the quickest and most effective way to connect with your audience and convert them into full-fledged customers? Address their real needs, and make it easy for them to find what they want.

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A satisfied spider can spin you a healthy bottom line.

Search Engines send these programs, also known as robots, to ‘crawl’ and ‘index’ web sites to help determine their relevancy and ranking.

If your copywriting is not spider friendly, you’re missing out on one of the most powerful, cost-effective ways to achieve online presence: search engine optimization (SEO).

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