Does your web copywriting alienate or embrace your target audiences? Tapping into the science of Neuro-Linguistic Programming (NLP) might provide you some insight and direction on what words to use in your marketing messages.
Best Buy Facebook Fans Tell Justin Bieber to Buzz Off
Best Buy will run its first Super Bowl game ad this Sunday. The spot will feature the odd pairing of Ozzy and Sharon Osbourne with Justin Bieber.
Bad Typography Kills Good Web Content
“Something looks funny with the web copy…it looks really bad.” That was a part of the message we recently received form a client who was reviewing a design mock-up for his soon-to-be-launched website. “We really like the copy,” they had said just a few days earlier. So they liked what it stated, just not how it looked. The culprit: typography.
Branding: Steve Jobs Versus Jesus?
The Apple logo on a laptop or phone may evoke the same feelings for some people as a crucifix or Star of David pendant does for others, suggests research by Tel Aviv University, Duke University and New York University scientists. According to their research, brands are a form of self-expression and a token of self-worth, just like symbolic expressions of one’s faith.
The Search for Bananas: Building Better Websites
In his 2002 book The Big Red Fez
Posted on Dec 12 2010 10:05 pm by Web Copywriters
| category: Business & marketing | Leave a comment
| category: Business & marketing | Leave a comment
Controlling Your Brand in a Web 2.0 World
Chris Anderson, editor-in-chief of Wired Magazine and author of the best-selling book The Long Tail, once stated that “your brand isn’t what you say it is, it is what Google says it is.” In a world where most website visitors find your company through search engines, this statement seems truer than ever. When search engines assign the same weight to bloggers as multi-national corporations, how much control can you exert over your brand?
How to Find the Right Tone for Your Web Copy
Most web copywriters argue that web copy should be more direct and conversational than most print materials; but how can you adopt this tone without compromising your brand identity? With a few rules and techniques you can set a tone that is appropriate for the web while respecting your brand.
Excessive Consumption: Who’s to Blame?
For decades, the line between what we need and what we want has been blurring, leading to overconsumption and a range of environmental issues. Who’s to blame, and what can be done?
How to Create Sticky Ideas
Why do some ideas stick, while others silently slip away into oblivion? Made to Stick
