Internet users who don’t speak languages that are written using the Roman alphabet can now test web addresses in their native language.

The Internet Corporation for Assigned Names and Numbers — which is responsible for the global coordination of the Internet’s system of unique identifiers, such as domain names — has created a test that allows users to visit web pages with URLs in 11 additional languages.

“This is one of the most exciting times yet in the development of IDNs,” said Dr. Paul Twomey, ICANN’s President and CEO. “Internet users who speak the 11 languages of the test can play a key role in testing how IDNs operate, and help us move toward full implementation for all the languages of the world.”

Internet users around the globe can now access wiki pages with the domain name example.test in the 11 test languages — Arabic, Persian, Chinese (simplified and traditional), Russian, Hindi, Greek, Korean, Yiddish, Japanese and Tamil. The wikis will allow Internet users to establish their own subpages with their own names in their own language — one suggestion is: example.test/yourname.

The wiki pages can be accessed by typing example.test in the characters of one of the 11 languages, or by going to http://idn.icann.org.

“These wikipages are key to the test. We want to know how the URL displays in the Internet browser, if it works when you cut and paste it into the body of an email to a friend, and how all of this impacts the root zone,” Dr. Twomey added.

The 11 evaluation wikis will remain online until IDNs are fully implemented and the first top-level domain is introduced in the evaluation language.

The full introduction of IDNs will mean that people can write the whole of a domain name in the characters used to write their own language. Presently you can only use these characters before the dot, so .com, .net, .org and the like can only be written in characters from basic Latin. IDNs will change this so literally tens of thousands of characters will be available to the world.

Good business web writers write for the market, not for themselves.

That’s the point I tried to get across to a former colleague, who has a long history of reporting for various publications. He took exception to my most recent blog entry about ‘plain talk’, in which I stated, it’s important for web writers to put the flowery terms and egos away, and genuinely cater to websites’ audiences.

“Why dummy down my copywriting and limit my prose for others?” was the point he repeatedly made. To churn out his best work, he insisted, he must write for himself.

I respect his points, but speaking specifically about web writing for business, I don’t agree with his approach.

When you’re writing web copy for business, you are assembling the right words and messages to:

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Raising children helps hone your web writing skills.

They curiously ask questions and hang on your every word, forcing ‘plain talk’ in the simplest form.

While website content shouldn’t necessarily cater to toddlers, simple language does go a long way to promote readability and usability. In fact, when you’re writing for the Web, your language should generally hover within grade eight to 10 levels. But that can be difficult to achieve.

Kids naturally help refine communication skills. My son, who just turned three, asked me several questions today, including: what’s a hole? It took me a couple of tries to find the right words to give him clear answer. My initial response — “an opening” — just didn’t cut it as young children communicate in concrete or literal terms.

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For any business — online or not — the odds are stacked against success. In fact, sources indicate as many as nine out of 10 businesses fail within five years.

Having the fortune to work with a host of successful businesses — from independent designers to global service providers — you start to recognize winning characteristics.

But what are the treacherous traits that are responsible for the demise of most businesses? Based on an accumulation of notes over the years, following are answers by some of the most renowned business experts of our times.

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Entrepreneur.com has teamed up with Microsoft Office Live to publish the eBook “I Hate My Website!: 10 Easy Ways to Improve Your Website Plus 9 Disastrous Moves to Avoid.”

Here are the highlights:

• Have a basic plan. Before starting a Website, ask yourself these key questions: Who are my customers? What are they looking for? What are my competitors doing? What do I want to get out of this Web site?
• Keep it simple. Do not cram your Web site with features and information that may make it slow to load and difficult to read. If users cannot easily find what they are looking for, they will look elsewhere. Users will appreciate a fast-loading, informative and easy-to-use site.
• Pay attention to content. A Web site is one of the best ways for businesses to highlight themselves without any marketplace interference. While you can be creative with your Web site, make sure it includes some basic information such as About Us, Contact Us, Testimonials, News/Announcements and Media Coverage. These sections are your chance to promote your business’ strengths, core competencies and differentiating factors from the competition.
• Update frequently. Nobody likes going to a Website that has months-old information. If content is not updated, why would customers want to return? New content is easy to create through formats such as blogs, surveys and polls, and newsletters.
• Pay attention to the users. Tracking customers might seem difficult, but it is actually fairly easy. All Web-hosting companies should be able to provide free reports about site traffic. This data can show important trends, such as where site visitors are coming from, how long they stay on the site, and what your site’s most popular pages are. This information can then inform future revisions to your site.
• Attract users. Most search engines easily allow you to submit a Web site to their database so that the site will appear in search results. Look for the “Add URL” or “Submit your site” buttons. To make sure the site does not appear at the bottom of the results, focus on including as many relevant keywords and links as possible into the content of the site.

A new survey of U.S. home computer users shows that the replacement of PC software by websites has already spread far beyond early adopters in the U.S., with over a third of U.S. home computer owners using at least one web application to replace software that was previously installed on their PCs.

“Most industry observers talk about ‘Web 2.0’ applications as something that’s coming in the future, but our research showed that some web apps are already spreading rapidly through the PC user base,” said Rubicon Consulting’s Michael Mace. “Most computer users are very practical. They don’t care if a software program is installed on their computer or built into a website. If it solves their problems, they’ll use it. The barriers to adoption of web applications are very low.”

The Rubicon study comprised feedback from more than 2,000 U.S. home PC owners during the summer of 2007.

Online competitive intelligence company Hitwise announced Sept. 19 that Google accounted for 63.98% of all US searches in the four weeks ending Sept. 1, 2007. Yahoo, MSN and Ask each received 22.87, 7.98% and 3.41% respectively. The remaining 48 search engines in the Hitwise search engine analysis tool accounted for 1.68% of U.S. searches.

Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way Internet users navigate to key industry categories.  Comparing August 2007 to August 2006, the travel, entertainment, and business and finance categories received double-digit increases in their share of traffic coming directly from search engines.

There’s been a lot of concern surrounding the Facebook code that found its way to the Web in August due to a web server error.

While it reportedly hasn’t caused any members’ personal information to be exposed, it is a reminder of potential vulnerability on social networks. They can be enticing targets for hackers and identity theft.

For that reason, it’s probably a good idea to think twice before posting sensitive information on sites like Facebook and MySpace.

Google, whose $13 billion in revenue mainly comes from clicks on ads, plays down click fraud.

Meanwhile, the rate of fraudulent clicks was 15.8% in the second quarter of 2007, up 1% from three months earlier. Plus, Click Forensics estimates that more than 25% of all clicks were fraudulent, up from about 22% in the previous quarter.

Forbes’ Andy Greenburg talks to Google’s Senior Product Manager Shuman Ghosemajumder about this issue in the article Counting Clicks.

You’ve got plenty of traffic, but you’re not able to persuade visitors to take action. It’s a common and aching issue for many online businesses.

Too often, business owners impulsively throw more money into existing marketing campaigns, believing it’s merely a numbers game — i.e. “I just need more traffic and the sales will materialize.” But one has to realize the simple fact that a zero per cent conversion rate means no sales, whether you’re attracting 10 visitors a day or 10,000.

Presuming you’re driving the right people to your site, Web site conversions can be boosted through various means, explained Yuval Karjevski, Senior Software Engineer at New York-based Reditus Solutions, which helps companies analyze their online performance in a bid to achieve optimal results.

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