The Virtual Miss Friday website states: Professional online business services. While the site looks professional — and the services probably are, too — it fails to treat visitors with respect. Three pop-ups. Three!
Common Website Mistakes That Can Kill Business
Every element on your website has the ability to build — or damage — how visitors perceive you. To gain insight on how to generate confidence, earn trust, and entice visitors to reach out and invest in your offerings, we asked website professionals:
What are common website mistakes that decrease confidence, trust and sales?
Need to Hire a Copyrighter? Are You Sure About That?
I am a copywriter, and along with my fellow copywriters, I write copy intended to communicate the benefits of certain products and services to people who will potentially use them. My logo is not a little ‘c’ with a circle around it, and my job has nothing to do with legal rights associated with creative works.
Is Poor Website Design Holding Your Business Hostage?
Online visitors form a first impression of a website quicker than the blink of an eye — literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario reveals websites have as little as 50 milliseconds to establish a first impression — a mere 1/20th of a second. That’s it!
This is crucial information for any business because once a visitor forms an impression on a subconscious level, he or she will selectively search for information confirming that impression. People do this because we all want to prove we have good judgement. So, if our first impression of a website is negative, we have a tendency to mainly seek and see the negatives, regardless how good a business’ products and services might actually be. Alternatively, if we immediately like what we see, we’ll look for positive information to reinforce that impression.
So how do you avoid making a bad first impression on the Web? Easy. Get a good designer.
The Evolution of Language on the Web
If English weren’t an evolving language, we’d still be satisfying our retail needs at ‘Ye Olde Shoppes’ and referring to our less intelligent peers as ‘unpregnant’. Many factors contribute to the evolution of language, including geography, culture, and technology — but what determines the changes that are deemed acceptable enough for purists to relent?
View Point: Should My Business Blog?
Adding a blog to your website is a simple and affordable way to strengthen your connection with both current and potential clients, while improving your search engine rankings. However, many business blogs quickly become neglected and abandoned, which leaves a poor impression. So we asked successful bloggers and online marketing experts:
When should a business launch a blog, and how do you create a following?
Posted on Aug 24 2010 9:04 am by Web Copywriters
| category: Business & marketing View Point | 4 Comments
| category: Business & marketing View Point | 4 Comments
The World Is Going Mobile…Are You?
Consumers are going mobile, and fast. If your business isn’t, it could be missing out on potential revenue from the increasing number of consumers using their phones to decide where to direct their spending.
Selling With Sex On the Web
Sex has been used to successfully sell products as early as 1890 when W. Duke & Sons became the leading cigarette brand by including trading cards featuring scantily clad women in their cigarette packs. Many decades of positive reinforcement later, selling with sex has become commonplace, with boundaries being pushed as far as societal morals allow. Evolutionary psychologist Geoffrey Miller even wagers that all of our consumer choices are motivated by our pursuit of primal desire, for procreation or otherwise.
How has selling with sex manifested itself on the Web? Webcopyplus recently spoke with Melody Nieves, blogger and marketing enthusiast behind www.sexidesign.com, a blog dedicated to exploring the role sex plays in marketing, for her take on sexy advertising online.
Deleter’s Campaign to End Grammar and Punctuation Abuse
I’ve witnessed some horrific abuses of grammar and punctuation over the years and it’s about time someone stood up for these poor little words and symbols that can’t stand up for themselves. With that, I give you the first installment in my campaign to end grammar and punctuation abuse.
I’m officially declaring it’s Apostrophe Awareness Month! Never has a tiny dot with a tail endured so much misuse. With your help, we can make a difference in apostrophe abuse by recognizing some of the worst offenders.
Posted on Aug 12 2010 7:55 pm by Web Copywriters
| category: Opticon & The Deleter Writing for the Web | Leave a comment
| category: Opticon & The Deleter Writing for the Web | Leave a comment
