On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.
Following is our recap of the highlights.
Best Buy will run its first Super Bowl game ad this Sunday. The spot will feature the odd pairing of Ozzy and Sharon Osbourne with Justin Bieber.
Online retail sales in Europe are set to rise 18% to more than 200 billion euros ($271 billion) this year, reported Reuters, outpacing growth at traditional shops as well as Internet sales in the US.
“Something looks funny with the web copy…it looks really bad.” That was a part of the message we recently received form a client who was reviewing a design mock-up for his soon-to-be-launched website. “We really like the copy,” they had said just a few days earlier. So they liked what it stated, just not how it looked. The culprit: typography.
Hysteria continues to grow since a news source reported Americans are collectively becoming paralyzed due to documents comprising “solid blocks of uninterrupted text.”
Shortly after writing about Internet addiction, a photographer reached out and told us about a service that blocks the Internet from your computer. While you might pay a small fortune to access the Internet, you can block it for just a few bucks. Sounds too good to be true, right? So we had to look into it.
The Apple logo on a laptop or phone may evoke the same feelings for some people as a crucifix or Star of David pendant does for others, suggests research by Tel Aviv University, Duke University and New York University scientists. According to their research, brands are a form of self-expression and a token of self-worth, just like symbolic expressions of one’s faith.
Marketers know the more time customers spend with their brand, the more loyalty they can inspire, and the more opportunity they have to market additional products. Not surprisingly, marketers have found that by offering free online services, such as tools, information, or fun activities, they can induce consumers to spend more time with their brand and increase sales.
