Marketers know the more time customers spend with their brand, the more loyalty they can inspire, and the more opportunity they have to market additional products. Not surprisingly, marketers have found that by offering free online services, such as tools, information, or fun activities, they can induce consumers to spend more time with their brand and increase sales.
Want to save a word from oblivion? Oxford Dictionary lets you adopt old or lost words to help keep them alive. The organization states that 90% of everything we write is communicated by only 7,000 words, and each year hundreds of words are being dropped from the English language.
Do you spend more time than you need to on Facebook, Twitter, Google and any other of the two billion websites floating around the Internet? You may be suffering from a condition scientists are calling Information Deprivation Disorder.
In his 2002 book The Big Red Fez
How long has language been around? For 50,000 years, language has aided human intellectual evolution and social advancements. Now the emergence of social media puts idea sharing, information exchange and our collective progress into hyper drive.
For generations, information and ideas have been shared through theater, schools and media. Books, newspapers, magazines, radio and TV sped the distribution and reach of language to the masses. The advent of the Internet hurled language onto an information super highway. With social media fully embedded in the mainstream, humans are now able to instantaneously tap into, and influence, the ideological pulse of the planet. So is this a good thing?
For decades, the line between what we need and what we want has been blurring, leading to overconsumption and a range of environmental issues. Who’s to blame, and what can be done?
Why do some ideas stick, while others silently slip away into oblivion? Made to Stick
