Google Surpasses 72% of U.S. Searches

Google increased its U.S. search engine market share last month when it handled 72.1% of all queries, up from 65.9% in December 2007, reported Hitwise.

The good fortune wasn’t shared by the other search engine leaders. Yahoo reported a 17.8% share, down from 20.9% in December 2007. Microsoft came in third with 5.6%, down from 7%.

Hitwise also reported that search engines continue to dominate the Internet in key industry categories, including business and finance, sports, online video and social networking.

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