Purposefully written web content that effectively tells your prospects why they should buy from you can really help your business on the sales front. In fact, if done right, it can completely disqualify your competitors.
As noted in the article Brand strategy: distinct or extinct, you should leverage your business’ unique points and strengths, which may entail your:
- Customer service
But when you do, make sure you nail the point on the head. Don’t be subtle. Use clear, short and relevant web content to drive the message home.
And don’t be afraid to repeat your most potent points. It will drill the facts and ideas into your prospect’s brain, and make it memorable.
It’s a sound way to exclude your competitors from the final decision-making process.