Social media empowers consumers to be recognized by marketers as human again, their voices amplified through an expanding array of platforms in the transparent online marketplace. Businesses are learning the value of this increasing amount of unsolicited market data, as well as the power of engaging their customers in conversation. As a result, products and services are being tailored to customers more efficiently, and businesses are able to respond quicker to issues and concerns.
How are these changes affecting web design? In order to fully leverage the benefits of this new relationship between business and consumer, websites must be designed with and for the ‘social Web’, affecting aesthetics, functionality, and the development process itself.
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With technological advances, and templates galore available on the Web, it’s a wonder the average person hasn’t become a web designing guru by now. You’ve got a blog, you’ve got iWeb, and you know how to copy and paste from a source page, so what more do you need, right?
Webcopyplus is here to let you in on some secrets. There’s a lot more to good web design than you might think.
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Website visitors are demanding fast-loading sites, just like they did in the 90s. But are they getting it? Despite faster Internet connections, users complain websites are still too slow, suggest tests conducted by usability specialist Jakob Nielsen.
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Kudos to Marca, the premiere sports news source in Spain, which designed a superb calendar for 2010 FIFA World Cup fans. Beautiful, clean and functional — the Spaniards know a thing or two about soccer and good design.
Enjoy the Marca soccer calendar here.
The popular online marketing slogan ‘content is king’ not only refers to the importance of writing engaging copy that also speaks to search engines. It also refers to the broader idea of understanding your medium and how your audience consumes content, including video, music, and images, within that medium.
This is especially the case when part of a new gadget’s hype is built around the groundbreaking ways it enhances our content consumption. After all, what is a nifty piece of technology without the amazing things that it can show us, customized for our specific interests?
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If you work in the web industry, chances are you’ve debated the coolness factor surrounding geeks, nerds, dorks and dweebs. The following diagram cleverly outlines who’s who, so you can finally label yourself and get on with your life.
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Even though keywords in your tweets are now showing up in Google’s real-time search results, people are still skeptical about the value of using Twitter. Webcopyplus is here to tell you that in addition to increasing your social media ROI, Twitter can help make you a better person. In fact, we’re going to show you how you can use Twitter to become a charismatic, hilarious, philanthropic superstar — without every having to leave the comfort of your glowing screen.
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When MSN’s Bing was launched last year, it arrived with a new look, featuring photos to entice users. Well, it looks like Google’s starting to flirt with that strategy…
