It was a cool evening, and I was walking my furry friend Moose between a long day of content work and a late-night music session. I popped in my earbuds and stumbled on an old interview — Christoph Waltz on Charlie Rose discussing Inglourious Basterds. Just background chatter — until Waltz said something that hit hard:
“You gave me back my vocation.”
Not career — vocation. That word hit me.
Most businesses treat summer like a coast. The pace slows. Decisions get deferred. Big moves get pushed to September. That’s a mistake.
Because while your competitors hit pause, you could be building the foundation for your next leap. The best brands don’t wait for the noise to start again — they use the quiet to get ahead.
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AI can write a blog post in 13 seconds. So why is most of it instantly forgettable?
The explosion of AI tools has triggered a content gold rush — faster, cheaper, and more abundant than ever. But for all the automation, something critical keeps getting lost: relevance, resonance, and results.
We’ve been in the content trenches since 2006. We’ve seen every wave — from the early days of SEO stuffing to the dawn of storytelling and now the AI boom. Through it all, one truth has held up: Strategy beats speed. Humanity beats hype.
In the digital age’s landscape of brief and superficial interactions, authenticity shines through like a radiant sunrise. It’s the currency that truly enriches in this economy of attention, and the soul of any message that leaves a lasting impression.
When writing effective web copy, understanding the psychology of how people read and process information is key. Our content strategists know this through client work and various content studies, including one with Yale University where we ‘primed’ survey respondents with words used in the intro.
Whether you’re marketing electronic gadgets B2C, or professional services B2B, you need to engage people emotionally to win their business. Why? As humans, we make decisions emotionally and rationalize them logically. As a result, a highly effective way to capture an individual’s heart is to focus on benefits.
Inspired by Bohemian Rhapsody, I reflected on how and why Freddie Mercury became a living legend, and continues to be celebrated as one of music’s greatest performers of all time. I believe it goes beyond his inimitable voice and songwriting abilities. Mercury had vision, and in a world of conformity, he boldly did things his way — he was his own creation. Whether you’re a creative, entrepreneur, or just want to live a fuller life, we can all take a page from the icon.
Pay your children to read? I did it on a whim one evening and felt somewhat sheepish. Reading should be a natural pastime that you desire and enjoy, right? But then I was told something that made me realize it’s not only okay — it might be brilliant. Here’s why and how you should consider launching your own ‘book club for young entrepreneurs’ at home.
Do you know exactly how creative you are? Creativity seems hard to quantify. But what if creativity can be effectively measured? And why is measuring creativity important?
You know your target audience. Your inbound marketing seems to be tracking well. Why bother with buyer personas? The reasoning is similar to why you need web content writers (see what we did there?): To really optimize your content marketing.
