Due to the subjective nature of copywriting and design, copywriters and designers have difficult jobs. They get hired for their expertise, tap into their knowledge and experience, and propose a draft. When the response is positive, fantastic. But when businesses offer vague critiques such as, “I don’t like it,” that’s absolutely meaningless, setting the stage for unnecessary frustration, countless revisions, and wasted time for all parties involved.
When you hire with a copywriter or designer, you can eliminate misunderstandings, and achieve effective web copy or design without delays, by following these basic feedback guidelines.
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I am a copywriter, and along with my fellow copywriters, I write copy intended to communicate the benefits of certain products and services to people who will potentially use them. My logo is not a little ‘c’ with a circle around it, and my job has nothing to do with legal rights associated with creative works.
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If English weren’t an evolving language, we’d still be satisfying our retail needs at ‘Ye Olde Shoppes’ and referring to our less intelligent peers as ‘unpregnant’. Many factors contribute to the evolution of language, including geography, culture, and technology — but what determines the changes that are deemed acceptable enough for purists to relent?
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You’ve got Microsoft Word, a good handle on the English language, and know your business intimately. So when it comes to writing your web content, why would you spend money on a copywriter?
Following are six things you might consider when it comes to writing your web content, or any other sales and marketing copy.
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Posted on Jul 21 2010 11:01 pm by Web Copywriters
tags: Business and the Web Copywriters Marketing
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category: Business & marketing |
1 Comment
Group brainstorming is inefficient and smothers creativity, suggests a recent study conducted at Texas A&M University. This might come as a shock to copywriters, designers, developers, and other creative types, who long for and religiously take part in caffeine-powered idea-generating sessions.
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To write persuasive web copy, copywriters need to think like customers. It makes it easier to figure out what benefits and features the targeted audience cares about, and build key messages to motivate them to take desired actions.
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