When writing effective web copy, understanding the psychology of how people read and process information is key. Our content strategists know this through client work and various content studies, including one with Yale University where we ‘primed’ survey respondents with words used in the intro.
In today’s world, creatives are needed more than ever, both for business and to solve complex social problems. Wherever you apply your creative mind, one way to develop your creativity further is to expand your musical mind.
Are website footers necessary? Absolutely! However, while the elements found at the bottom of web pages help deliver positive online experiences, they’re often neglected and underutilized. Here are tips on how you can establish a winning website footer to better serve visitors and maximize your success online.
Whether you’re a content writer, designer, developer, photographer, artist — or virtually any creative — it seems we’ve all had experiences where clients unknowingly get in the way. Following a passing comment or a random article that pops up in a feed, suddenly the client starts to insist on ill-advised tactics. It can be a challenging situation, but one that can be resolved with the right approach.
Whether you’re marketing electronic gadgets B2C, or professional services B2B, you need to engage people emotionally to win their business. Why? As humans, we make decisions emotionally and rationalize them logically. As a result, a highly effective way to capture an individual’s heart is to focus on benefits.
Inspired by Bohemian Rhapsody, I reflected on how and why Freddie Mercury became a living legend, and continues to be celebrated as one of music’s greatest performers of all time. I believe it goes beyond his inimitable voice and songwriting abilities. Mercury had vision, and in a world of conformity, he boldly did things his way — he was his own creation. Whether you’re a creative, entrepreneur, or just want to live a fuller life, we can all take a page from the icon.
In an interview with Mahyar Saeedi at Designed to Speak, our Chief Content Strategist Rick Sloboda discusses the relationship between content and design, including content-first design.
Pay your children to read? I did it on a whim one evening and felt somewhat sheepish. Reading should be a natural pastime that you desire and enjoy, right? But then I was told something that made me realize it’s not only okay — it might be brilliant. Here’s why and how you should consider launching your own ‘book club for young entrepreneurs’ at home.
In an interview with Creativeroom4talk, a European online magazine for creative types, our founder Rick Sloboda discussed creativity, entrepreneurial energy, branding, marketing, desires, fears, inspiration, music, and more. Here’s the FULL interview:
Do you know exactly how creative you are? Creativity seems hard to quantify. But what if creativity can be effectively measured? And why is measuring creativity important?
