Features Versus Benefits
Website visitors don’t buy products or services; they invest in what the products or services will do for them.
Copywriters Need to Know the Customer
To write persuasive web copy, copywriters need to think like customers. It makes it easier to figure out what benefits and features the targeted audience cares about, and build key messages to motivate them to take desired actions.
How To Be a Better Person (via @Twitter)
Even though keywords in your tweets are now showing up in Google’s real-time search results, people are still skeptical about the value of using Twitter. Webcopyplus is here to tell you that in addition to increasing your social media ROI, Twitter can help make you a better person. In fact, we’re going to show you how you can use Twitter to become a charismatic, hilarious, philanthropic superstar — without every having to leave the comfort of your glowing screen.
Is Google Taking a Page From Bing?
View Point: Choosing the Right Website Software
Business owners looking to launch or overhaul their websites are often overwhelmed to learn about all the different platforms available on the market. You’ve got HTML, Content Management Systems (CMS), WordPress, and more. So we asked five web professionals:
What factors should businesses take into consideration when deciding on a website software solution?
