[youtube]http://www.youtube.com/watch?v=Wac3aGn5twc[/youtube]
View Point: To Flash or Not to Flash?
Flash intros were once prevalent on the Web. They’re animations presented to visitors when they arrive at a website. Here’s an example. To help determine whether they’re a fad of the past, or provide website owners and visitors value, we asked web designers and developers:
Should businesses consider Flash intros for their websites?
Outdated SEO Tactic: Search Engine Submissions
While it was once a requisite SEO tactic, submitting a website to search engines is no longer required. Still, several SEO companies continue to aggressively promote search engine submission services.
Search engines like Google now have the ability to quickly and easily discover and index new websites and content through links. So, to get discovered, you just need to get some links pointing to your website.
Features Versus Benefits
Website visitors don’t buy products or services; they invest in what the products or services will do for them.
Copywriters Need to Know the Customer
To write persuasive web copy, copywriters need to think like customers. It makes it easier to figure out what benefits and features the targeted audience cares about, and build key messages to motivate them to take desired actions.
