When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity.
As a result, your web copy messages need to be clearly defined and concise. Easier said than done.
Entrepreneurs, like artists, tend to complicate things when they don’t have clear vision or direction.
If your website’s not performing, here’s what you can do to improve search engine rankings, engage visitors and convert more sales.
Have your business objectives and goals changed since you launched your website? If so, then you need to revisit your website’s content to ensure it supports your current business needs.
Are you planning to build or update a business website? The following three questions will save you time, money and frustration, and help you get the results you want.
1. What is your website’s objective?
2. Who is your target market?
3. What’s your position?
On several occasions, my colleagues and I have come across business owners who spent upwards of $20,000 on website design and development, with literally nothing to show for it.
Relevant webcopy is the key to engaging your website’s visitors and converting more sales.
US consumers alone will spend upwards of $340 billion (U.S.) online in 2010. Meanwhile, Internet World Stats reports more than 70% of US and Canadian consumers are using the Internet.
So what’s the quickest and most effective way to connect with your audience and convert them into full-fledged customers? Address their real needs, and make it easy for them to find what they want.
A satisfied spider can spin you a healthy bottom line.
Search Engines send these programs, also known as robots, to ‘crawl’ and ‘index’ web sites to help determine their relevancy and ranking.
If your copywriting is not spider friendly, you’re missing out on one of the most powerful, cost-effective ways to achieve online presence: search engine optimization (SEO).
When you’re writing for the Web, you answer to two masters: humans and spiders.
For your website to reach its full potential, your web writing needs to appeal to the emotional needs of your target audience as well as the logical needs of search engine spiders.
