6 Reasons Not to Hire a Copywriter
You’ve got Microsoft Word, a good handle on the English language, and know your business intimately. So when it comes to writing your web content, why would you spend money on a copywriter?
Following are six things you might consider when it comes to writing your web content, or any other sales and marketing copy.
Group Brainstorming Kills Creativity: Study
Group brainstorming is inefficient and smothers creativity, suggests a recent study conducted at Texas A&M University. This might come as a shock to copywriters, designers, developers, and other creative types, who long for and religiously take part in caffeine-powered idea-generating sessions.
Copywriters Need to Know the Customer
To write persuasive web copy, copywriters need to think like customers. It makes it easier to figure out what benefits and features the targeted audience cares about, and build key messages to motivate them to take desired actions.
Practical Intelligence a Key Ingredient to Marketing
Marketing intelligence is important, but so is practical intelligence.
Marketing intelligence comes from gathering information on business and competition. This intelligence helps businesses understand a market, so it can develop sound strategies and develop customer relationships.
You’ve gained valuable knowledge. You’ve got a high IQ. Fantastic! But what you do with it relies on practical intelligence.
What is an SEO Writer?
What is an SEO writer? That was a question at a recent web writing workshop, and one that gets asked frequently by business owners learning about the Web.
An SEO writer, or SEO copywriter, is basically a writer who develops keyword-rich website content.
Well-researched, keyword-rich content is a highly effective online marketing tool savvy businesses use to gain high search engine rankings, and generate leads and sales.
Accordingly, it’s the job of the SEO writer to effectively optimize website content with keywords that align with popular search terms.
8 Ways to Kill an Idea
Finnish design strategist Sami Viitamäki put forth an amusing list entitled Eight Ways to Kill an Idea.
Here they are:
- 1. New marketing manager
- 2. Idea sent by email
- 3. Legal department recommendation
- 4. Creative review
- 5. New creative director
- 6. Global brand guidelines
- 7. Client thinks he’s creative
- 8. Budget
A few others that might fit:
- It’s been done
- It’s never been done
- The boss gets wind of it
Check out the illustrated list.
“Webcopyplus can not only write, but they are able to see the invisible marketing fabric that holds the whole product/idea/service/brand together. They can write for the mindset of the target. They get it.”
