INTERVIEW: CREATIVITY, ENTREPRENEURSHIP AND LIFE

Rick Sloboda - Creativity

In an interview with Creativeroom4talk, a European online magazine for creative types, our founder Rick Sloboda discussed creativity, entrepreneurial energy, branding, marketing, desires, fears, inspiration, music, and more. Here’s the FULL interview:

Continue reading

WHAT’S THE LINK BETWEEN COFFEE AND CREATIVITY?

Coffee and Creativity

How do you take your coffee? At Webcopy+, our web copywriters ingest coffee intravenously — but jokes (mostly) aside, what’s the link between coffee and creativity? More specifically, what’s the scientific correlation between caffeine and cognitive function associated with creativity?

Continue reading

FUTURE DESIGN JOBS — AND HOW TO GET THEM

Design careers
It’s 2028. Everyone uses hoverboards and electric cars that drive themselves, and there’s a SpaceX elevator to the moon. But what does everything look like? What is the future of design — do the hottest future design jobs include yours? And how do you stay competitive? A web copywriter is likely to be in the mix (Webcopy+ has been in the business of optimizing online and digital content for more than a decade), but who, and what, will we be working with?

Continue reading

BREAKING THROUGH CREATIVITY BARRIERS

Creativity with content and design

As creatives — from content writers to art directors — we all occasionally suffer from creative block. Sometimes it’s about overcoming procrastination, and sometimes it’s about bringing fresh, semi-genius concepts to the studio. So we asked some of our creative friends around the globe: How do you get unstuck creatively?

Continue reading

DESIGN IS/NOT ART

Art versus design
When is design, art — or art, design? From the web designer and content producer (including the web copywriter) perspective, how does the answer to this question impact the design or content creation process? Many designers also self-identify as artists and vice versa, so how does negotiating the relationship between design and art work in practice? We asked some of our Webcopy+ design partners to share their thoughts.

Continue reading

WHAT IS TYPOGRAPHY AND WHY IS IT SO IMPORTANT?

Typography in content marketing

You wouldn’t use Comic Sans if you expect to be taken seriously, and you heard somewhere Arial is supposed to be a “safe” choice…for some reason. Knowing how to use typography for business advantage, is partly why web designers, graphic designers and web copywriters have jobs. What is typography and why is it so important?

Continue reading

DOES USING BIG DATA FOR CONTENT GET YOU EXCITED?

Big data for content
It should, because big data is at the foundation of all the megatrends happening today, from social to mobile to cloud to gaming. And big data is not about the data at all, but about the analytics, and how you (yes, even a web copywriter or designer) use the results.

Continue reading

WEB COPYWRITERS SEXY?

UK Copywriter Chisel Smith

Are web copywriters sexy? Not necessarily. But we suggested that’s the case in an April Fools’ prank that’s generated laughs across the Web.

Continue reading

FIVE CONTENT MARKETING PSYCHOLOGY TIPS, FTW

Marketing psychology

Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.

Continue reading

WHAT IS EFFECTIVE UX WRITING?

UX writing

Think website User Experience (UX) and the mind jumps immediately to design and structure, not necessarily to content strategy or writing. Yet, effective writing is increasingly important to good UX. So, what is UX writing?

Continue reading

  Next Page »