Despite the perception of so many business owners, search engine optimization is not about tricking search engines to get anyone and everyone to your website.
It’s about building an effective online marketing strategy that delivers a flow of highly targeted prospects who are seeking what you offer.
Yet, so many business owners think more traffic — any traffic — is the key to their success on the Web. Sure, it looks impressive when reviewing Google Analytics. But the wrong traffic will do little for a company’s bottom line.
For more insight, read Good Traffic, Bad Traffic.