While discussing online promotions recently at a web design firm, a programmer brought up a black hat SEO technique he was excited about. I acknowledged black hat SEO tactics can generate high search engine rankings, but often not for long. Worse, it can get clients penalized and knocked off search engines all together. For any reputable web design or development firm, it’s just not worth the risk.
Web design firms need to advise clients that proper white hat SEO can provide cost-effective, long-term organic (a.k.a. natural) search engine rankings. It might take a few extra weeks to get to the desired position on Google, Yahoo or Bing, but the methods are risk-free and the results can last for years.
It’s best not to trick search engine spiders, but to make it easy for them to understand what your website is about. Keyword-rich web copy, meta data and links can do exactly that.
Feed search engine spiders relevant information and they’ll reward you many times over.