Many organizations are jumping on the green bandwagon, and consumers are witnessing vast claims of environmental benefits or greater sustainability.

However, as superficial claims continue to be exposed, consumers are distrustful of the credibility and honesty of green marketing messages — on and off the Web.

To overcome this lack of trust and avoid the greenwashing accusations, Forrester’s Cindy Commander suggests marketers need to ensure their green strategies adhere to the seven Es of green marketing:

1. Continue reading →

In a recent article, we explored how Internet users like to gather information on the Web, and how they process it.

More than 63% of Internet users indicated in our online poll the written word is their choice of communications on the Web. However, according to neurolinguistics expert Dr. Genie Z. Laborde, only 20% of people are primarily auditory, meaning they gather and process information most effectively via written text and the spoken word.

Dr. Laborde notes 40% of people are strongly visual, and 40% are kinesthetically dominant when it comes to learning.

So while the majority of people indicated they prefer accessing information on the Web through web writing, it’s in website owners’ best interest to support and augment web copy with other communication forms, i.e. visuals, to connect with a higher percentage of people.

Continue reading →

More than 63% of Internet users indicated in a recent Webcopyplus poll the written word is their choice of communications on the Web.

However, according to psychologist, educator and neurolinguistics expert Dr. Genie Z. Laborde, only 20% of people are primarily auditory, meaning they gather and process information most effectively via written text and the spoken word.

Dr. Laborde notes 40% of people are strongly visual, and 40% are kinesthetically dominant when it comes to learning.

So while the majority of people indicated they prefer accessing information on the Web through web writing, it’s in website owners’ best interest to support and augment web copy with other communication forms to connect with a higher percentage of people.

Continue reading →

Despite recent economic woes, Forrester Research reports online retail sales are projected to grow 17 per cent in 2008 and surpass the $200 billion mark.

What is more, reports Principal Analyst Sucharita Mulpuru, the bulk of online retail sales are driven by tenured Gen Xers and Boomers, a cross-section of the web buyer population that values the convenience of the online channel and is actively spending more on the Web.

She noted: “These folks are less price-sensitive, disproving the theory that online shopping inevitably leads to brand-disloyal shoppers.”

Gen Xers account for 34% of all online shoppers, while Boomers represent 38%.