In a recent article, we explored how Internet users like to gather information on the Web, and how they process it.
More than 63% of Internet users indicated in our online poll the written word is their choice of communications on the Web. However, according to neurolinguistics expert Dr. Genie Z. Laborde, only 20% of people are primarily auditory, meaning they gather and process information most effectively via written text and the spoken word.
Dr. Laborde notes 40% of people are strongly visual, and 40% are kinesthetically dominant when it comes to learning.
So while the majority of people indicated they prefer accessing information on the Web through web writing, it’s in website owners’ best interest to support and augment web copy with other communication forms, i.e. visuals, to connect with a higher percentage of people.
Which learning channel do you fancy? Here’s a neat test offered in an intriguing book called Neuromarketing: Understanding the “Buy Buttons” in your customer’s brain:
Read the following sentence and quickly count the number of fs in it. When you are finished counting the fs, jot down the total number you found.
It is only after a thorough evaluation of the prospect’s pain that the astute seller will demonstrate the proven value of her uniqueness. She will do so with the impact of a grabber that uses the three learning channels of her audience.
There are five fs. However, most auditory people will only find one because when they read the word of, they hear the v sound, which does not include an f.
Read the complete article: How Internet users prefer and process information.
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Good article, but it’d be more useful to see more Web-specific examples —- so I can start to see how to apply, say, kinesthetic learning/reading to my Web writing.
I’d especially like to see how to use stories online. There’s been a lot of talk about storytelling in marketing for quite some time, and it’s rarely actually meant anything other than telling a brand story… so can you give some examples pulled from copy you’ve written/content you’ve created?
And all along I thought the majority people are auditory…go figure!
What a facinating article. I’m looking for a NLP expert to help with a project, who’s your mentor?