This entry was posted on Monday, February 4th, 2008 at 9:50 pm and is filed under Business & marketing, Website promotions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Have you ventured ‘outside the box’ today? Check out an “ideas studio” that essentially makes it a policy, plus get advice from marketing connoisseur Seth Godin and a brilliant brainstorming tool to boot.
Read Breaking barriers on the Web.
February 13th, 2008 at 1:20 pm
Great post! What’s especially interesting for me (in addition to the answer to the question “How can I create something that critics will criticize?”) is the spot-on idea of following rules blindly. Most organizations today are metrics-driven, so, if you don’t have numbers to support a hypothesis, then you don’t get to go ahead with trying out new ideas.
This example of Burnkit’s peering bear really highlights the importance of taking risks in innovating. It’s great that Burnkit was able to persuade the client and media partners to trust them. Too many leaders err on the side of caution today, with the excuse that they’re “solving for their shareholders”; but you can’t build a stellar brand and you can’t tell any sort of story if you fail to take a risk or two.
February 14th, 2008 at 2:37 am
I agree. more people should make an effort to do great things rather than deliver the same old crap project after project. Unfortunately, this Burnkit group is a rarity on the Web.
February 16th, 2008 at 4:07 pm
I don’t know. If you push too far you can lose customers. Call me a coward but I’d rather go down the proven path.