FIVE CONTENT MARKETING PSYCHOLOGY TIPS, FTW

Marketing psychology

Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.

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WHAT IS EFFECTIVE UX WRITING?

UX writing

Think website User Experience (UX) and the mind jumps immediately to design and structure, not necessarily to content strategy or writing. Yet, effective writing is increasingly important to good UX. So, what is UX writing?

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UX vs. UI: THE DIFFERENCE IS IN THE DETAILS

UX vs UI

Allow a web copywriter some alliterative, homophonic license: “Usability” used to be what the business, IT and design worlds referred to as “user-friendly” — that something should be easy, convenient and practical to use. It’s a concept as familiar and necessary to customer experience as “the customer is always right.”

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30 TOP REASONS GEEKS ARE SEXY

Geeks Sexy

Looking for love? Maybe you’ve been looking in all the wrong places. Geeks are a rare breed and incredibly refreshing in a world that’s self-obsessed and idolizes perfection. Here are the top 30 things that make them appealing — guaranteed to make your mind wander. Heck, you might want to give geek a chance this Valentine’s Day!

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MAXIMIZE IMPACT: COLOUR PSYCHOLOGY IN CONTENT MARKETING AND DESIGN

Colour psychology
A content marketer, web designer and web copywriter walk into a bar; after a few rounds of shop talk, the designer asks the other two to guess the most popular colour for websites. If “blue” is your response, you’re right. A recent Wired piece cites a study identifying shades of blue as the most used colour on the Web’s 10 most popular websites.

How and how much does the psychology of colour affect consumer behaviour, and why?

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WHAT IS THE INTERNET DOING TO US?

WHAT IS THE INTERNET DOING TO US?
We’ve been emmersing ourselves in computers since the late 1970s, and scientists are beginning to identify and learn about the mental, physical, emotional and neurological consequences to our minds and bodies. The impact is significant.

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ACHIEVING BRAND AUTHENTICITY, UP CLOSE AND PERSONAL

Web copywriters and designers need to be authentic.

Keeping it real — being genuine — is easily a plus in personal life, but is “being real” just as important to how effectively you can provide brand authenticity?

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DESIGN THINKING: INNOVATION (OR DIE), ON THE FLY

blog_design_thinking 

Design thinking is suddenly very trendy — again. What’s changed, and why now?

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VARIABLE FONTS: WHAT CREATIVES NEED TO KNOW

Variable fonts - Web Content Writers at Webcopy+

Say hello to variable fonts — simpler, more efficient typography that looks better on any screen. The type community is already all over this one, but should a web designer or web copywriter be that excited about typeface? As creative content providers for responsive web design, absolutely!

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THE POWER OF FEAR

DONALD TRUMP - THE POWER OF FEAR.

There are many things that motivate people, but the most powerful motivator of all is fear. Fear of crime, man-made disasters, change, the future, judgement, disease, failure, rejection — the list is endless. It’s evil and dark, but many use fear to dominate and control people. Just look at the campaign of US presidential candidate Donald Trump.

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