It should, because big data is at the foundation of all the megatrends happening today, from social to mobile to cloud to gaming. And big data is not about the data at all, but about the analytics, and how you (yes, even a web copywriter or designer) use the results.
Are web copywriters sexy? Not necessarily. But we suggested that’s the case in an April Fools’ prank that’s generated laughs across the Web.
Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.
Think website User Experience (UX) and the mind jumps immediately to design and structure, not necessarily to content strategy or writing. Yet, effective writing is increasingly important to good UX. So, what is UX writing?
Allow a web copywriter some alliterative, homophonic license: “Usability” used to be what the business, IT and design worlds referred to as “user-friendly” — that something should be easy, convenient and practical to use. It’s a concept as familiar and necessary to customer experience as “the customer is always right.”
Looking for love? Maybe you’ve been looking in all the wrong places. Geeks are a rare breed and incredibly refreshing in a world that’s self-obsessed and idolizes perfection. Here are the top 30 things that make them appealing — guaranteed to make your mind wander. Heck, you might want to give geek a chance this Valentine’s Day!
A content marketer, web designer and web copywriter walk into a bar; after a few rounds of shop talk, the designer asks the other two to guess the most popular colour for websites. If “blue” is your response, you’re right. A recent Wired piece cites a study identifying shades of blue as the most used colour on the Web’s 10 most popular websites.
How and how much does the psychology of colour affect consumer behaviour, and why?
We’ve been emmersing ourselves in computers since the late 1970s, and scientists are beginning to identify and learn about the mental, physical, emotional and neurological consequences to our minds and bodies. The impact is significant.
Keeping it real — being genuine — is easily a plus in personal life, but is “being real” just as important to how effectively you can provide brand authenticity?
Design thinking is suddenly very trendy — again. What’s changed, and why now?