There’s a prolific villain on the loose that must be stopped. It’s a complex shape shifter and not easy to track to the untrained eye. The villain, my good people of the Internet, is bad web copy, and it’s infecting the Web, leaving traces on websites, blogs, social networks — everywhere! Your website may have already been infected, and the damage immeasurable.
You’ve got Microsoft Word, a good handle on the English language, and know your business intimately. So when it comes to writing your web content, why would you spend money on a copywriter?
Following are six things you might consider when it comes to writing your web content, or any other sales and marketing copy.
A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment. Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as newspapers and magazines, and newer ones, such as blogs and social media networks, to get your message to your markets.
Award-winning designer Gonzalo Alatorre, speaking at a TED conference in Mexico last month, suggested design needs to be like a quesadilla. Where was the Founder and Principal of Creative Engine, and designer of the 2010 Vancouver Winter Olympics logo going with this? We spoke to the Alatorre to uncover his motivation for making such a seemingly bizarre claim.
With technological advances, and templates galore available on the Web, it’s a wonder the average person hasn’t become a web designing guru by now. You’ve got a blog, you’ve got iWeb, and you know how to copy and paste from a source page, so what more do you need, right?
Webcopyplus is here to let you in on some secrets. There’s a lot more to good web design than you might think.
Website visitors are demanding fast-loading sites, just like they did in the 90s. But are they getting it? Despite faster Internet connections, users complain websites are still too slow, suggest tests conducted by usability specialist Jakob Nielsen.
Group brainstorming is inefficient and smothers creativity, suggests a recent study conducted at Texas A&M University. This might come as a shock to copywriters, designers, developers, and other creative types, who long for and religiously take part in caffeine-powered idea-generating sessions.
“Our project goal was to provide our site visitors with compelling, user friendly content. Webcopyplus transformed our generic print copy into web content that is keyword rich and inviting, an immediate reflection of how web visitors search and read information online.”
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