A satisfied spider can spin you a healthy bottom line.

Search Engines send these programs, also known as robots, to ‘crawl’ and ‘index’ web sites to help determine their relevancy and ranking.

If your copywriting is not spider friendly, you’re missing out on one of the most powerful, cost-effective ways to achieve online presence: search engine optimization (SEO).

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When you’re writing for the Web, you answer to two masters: humans and spiders.

For your website to reach its full potential, your web writing needs to appeal to the emotional needs of your target audience as well as the logical needs of search engine spiders.

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