You’ve got Microsoft Word, a good handle on the English language, and know your business intimately. So when it comes to writing your web content, why would you spend money on a copywriter?
Following are six things you might consider when it comes to writing your web content, or any other sales and marketing copy.
Award-winning designer Gonzalo Alatorre, speaking at a TED conference in Mexico last month, suggested design needs to be like a quesadilla. Where was the Founder and Principal of Creative Engine, and designer of the 2010 Vancouver Winter Olympics logo going with this? We spoke to the Alatorre to uncover his motivation for making such a seemingly bizarre claim.
‘Coming soon’ pages are a highly effective way to initiate online branding and presence. Yet, most businesses overlook this valuable marketing opportunity.
Few would argue the Apple brand is mighty, with every product release, update and rumour spawning global buzz and madness (consider the recent iPad launch and the case of the missing iPhone). Behind the appetite for anything Apple are intensely loyal consumers, who many claim are fundamentalists. Accordingly, some consider Apple a religion.
[youtube]http://www.youtube.com/watch?v=Wac3aGn5twc[/youtube]
While it’s obvious websites drive online sales, business owners need to recognize the Internet also influences purchases made offline.
In fact, 97% of consumers use the Internet to research products or services in their local area, revealed a Kelsey Group Study, which was released in March 2010. Marketers label these consumers research-online-purchase-offline customers, or ROPO customers.
Like anyone whose job involves direct client contact, web professionals often come across difficult client behaviour patterns. But as the saying goes — the customer is always right — and often these problems go unchecked in favour of politeness. These things not only affect your web professional’s sanity, but may also be detrimental to your working relationship, your project’s productivity, and even your wallet’s contents.
The following is a collection of things you should avoid saying to your web professionals, including designers, developers, and copywriters, if you want to get the most out of their services, while making the world a happier place.
One of the most important steps to take before speaking to your customers through your web copy is learning what they want, and what opinions they have about you and your competition.
But what if you don’t have the budget to pay for expensive research data or conduct focus groups? Targeted market surveys can cost up to $10,000 to reach a sample of just 1,000 people.
The advent of social media over the past decade has resulted in more and more people voluntarily sharing the valuable information market researchers pay for on sites like Facebook and Twitter. eMarketer predicts that the number of Twitter users alone will skyrocket this year to over 18 million, and March 4, 2010 marked the 10 billionth Twitter status update. That’s 10 billion times people have posted information online for all to see about what they are doing, thinking, and buying.
