Sex has been used to successfully sell products as early as 1890 when W. Duke & Sons became the leading cigarette brand by including trading cards featuring scantily clad women in their cigarette packs. Many decades of positive reinforcement later, selling with sex has become commonplace, with boundaries being pushed as far as societal morals allow. Evolutionary psychologist Geoffrey Miller even wagers that all of our consumer choices are motivated by our pursuit of primal desire, for procreation or otherwise.
How has selling with sex manifested itself on the Web? Webcopyplus recently spoke with Melody Nieves, blogger and marketing enthusiast behind www.sexidesign.com, a blog dedicated to exploring the role sex plays in marketing, for her take on sexy advertising online.
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You’ve got Microsoft Word, a good handle on the English language, and know your business intimately. So when it comes to writing your web content, why would you spend money on a copywriter?
Following are six things you might consider when it comes to writing your web content, or any other sales and marketing copy.
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Posted on Jul 21 2010 11:01 pm by Web Copywriters
tags: Business and the Web Copywriters Marketing
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category: Business & marketing |
1 Comment
Award-winning designer Gonzalo Alatorre, speaking at a TED conference in Mexico last month, suggested design needs to be like a quesadilla. Where was the Founder and Principal of Creative Engine, and designer of the 2010 Vancouver Winter Olympics logo going with this? We spoke to the Alatorre to uncover his motivation for making such a seemingly bizarre claim.
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‘Coming soon’ pages are a highly effective way to initiate online branding and presence. Yet, most businesses overlook this valuable marketing opportunity.
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Few would argue the Apple brand is mighty, with every product release, update and rumour spawning global buzz and madness (consider the recent iPad launch and the case of the missing iPhone). Behind the appetite for anything Apple are intensely loyal consumers, who many claim are fundamentalists. Accordingly, some consider Apple a religion.
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Posted on May 17 2010 9:53 am by Web Copywriters
tags: Branding Business and the Web Marketing
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category: Business & marketing |
2 Comments
[youtube]http://www.youtube.com/watch?v=Wac3aGn5twc[/youtube]
Posted on May 12 2010 8:49 pm by Web Copywriters
tags: Working in the Web
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category: Business & marketing |
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While it’s obvious websites drive online sales, business owners need to recognize the Internet also influences purchases made offline.
In fact, 97% of consumers use the Internet to research products or services in their local area, revealed a Kelsey Group Study, which was released in March 2010. Marketers label these consumers research-online-purchase-offline customers, or ROPO customers.
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