Mobile search is gaining in both popularity and frequency of use in the U.S. and Western Europe, reports comScore.
In June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile phone subscribers accessed search during the month, an increase of 68% and 38% from June 2007, respectively.
The U.K. had the highest penetration of mobile subscribers using search at 9.5%, followed closely by the U.S. at 9.2%.
Google is proving to be the preferred brand for browser-based searches with a 60% share of mobile searchers.
The cell phone is quickly becoming the mobile PC. Businesses will have to pay attention to this vertical, and get onboard sooner than later as local search starts to dominate the mobile search space. Without a doubt, these portable devices are creating full-scale opportunities.