In this inaugural edition of Are You Really Gonna Search That?, Opticon makes a peculiar discovery while conducting keyword research for a snowmobiling company in Whistler, BC.
Does the idea of stripping down and engaging in snow sports excite you? You may be in luck! According to my keyword research, a market exists for naked snow sports, and one snow sport in particular is underserved in the web realm. While ‘naked snowmobiling’ has a healthy amount of competition as a search term, ‘naked snowshoeing’ has zero competition and an 81.0 score on the Keyword Effectiveness Index.
Personally, I’d choose naked snowshoeing over snowmobiling. I would fear for the safety of my bits not only in the cold, but also whilst strapped to a snowy crotch rocket hurtling through the rough trails of Whistler. This guy, however, seems to be having a swell time with it:
Are You Really Gonna Search That? Is a regular series on the Webcopyplus blog that chronicles the gems discovered while conducting keyword research and building search engine optimization strategies for our clients.