Website visitors are demanding fast-loading sites, just like they did in the 90s. But are they getting it? Despite faster Internet connections, users complain websites are still too slow, suggest tests conducted by usability specialist Jakob Nielsen.
Group brainstorming is inefficient and smothers creativity, suggests a recent study conducted at Texas A&M University. This might come as a shock to copywriters, designers, developers, and other creative types, who long for and religiously take part in caffeine-powered idea-generating sessions.
Kudos to Marca, the premiere sports news source in Spain, which designed a superb calendar for 2010 FIFA World Cup fans. Beautiful, clean and functional — the Spaniards know a thing or two about soccer and good design.
With more than 350 million copies of his stories sold, it’s hard to deny that Stephen King knows the secret to writing that sells. In his book, On Writing: A Memoir of the Craft, he discusses the beginnings of his career, his ups and downs, and his advice to other writers hoping to make a living by selling their work.
Even though King’s writes fiction, his tips easily apply to copywriting, since they encourage being clear and concise with your storytelling techniques. When you write copy, you’re also telling a story – the story of how the business you’re writing about can solve the problems of its potential customers.
Here are some of King’s main pieces of advice for writers that especially apply to good copywriting.
