Copywriters, designers, developers — they all have a part to play in building a successful website.
Like life, there are sequential stages of progression. A child learns to lift his head, turn over, sit up, crawl and finally walk and run.
This hold true for websites as well. The planning, copywriting, design and development take time, too, and need to be a part of the process.
Otherwise, skipping any of these steps cause websites to fall flat on their faces.