White papers offer an effective way to generate new leads for business, especially for service providers.
A professionally written white paper can demonstrate your know-how in a way that provides value to your prospects. It puts forth your point of view, addresses issues your prospects face, and serves solutions.
A white paper that contains useful, practical information builds trust and rapport with prospects, and can help grow your client base.
Is there a common pain in your industry you could address with a white paper? If so, you could be sitting on a productive lead generation and relationship building tool.