When it comes to web content, many business owners believe they can accomplish everything a professional web copywriter can — and more. However, when business owners attempt to write their own web copy, it often leads to frustration, lost time and missed opportunities.
In fact, many businesses come to Webcopyplus looking for a web copywriter after struggling to complete their web content for weeks, sometimes months. In the interim, they get their web designers to upload their old web content, or just put the project on hold. Regardless, the final outcome is usually substandard.
Since web copy development often causes designers major hassles and delays, it’s baffling to find web designers who simply don’t grasp and appreciate the value a well-versed web copywriter can bring to a project.
An article written by a Maine web designer was recently brought to my attention, in which she stated (verbatim):
“Only you — the small business owner — can develop the content of your website. Because only you know exactly what your business does, what its goals are, and what you want to say about your small business. A copywriter may be able to assist you by putting this into words, but you are really the person who needs writes the content.”
This web designer is wide of the mark. It’s like a web copywriter stating, “Only you know your business. That’s why you should design your website.”
A professional web designer learns about the client’s business, its goals and objectives, as well as its audience and dozens of other factors. And then she embarks on the planning and development stages. A business owner might know his business inside out, but chances are he isn’t aware of all the intricacies of design and the Web. A web designer must discuss options and guide the business in the right direction.
Similarly, a professional web copywriter helps a business build its brand with words. There’s the ingredient of well-written copy, but there’s a lot more to it. A good web copywriter can help the business owner establish a sound market position, and define and convey key selling points.
It’s difficult — if not impossible — for a business owner to see his business from a fresh perspective and approach his marketing messaging objectively. A web copywriter with a strong sales and marketing mind can help him communicate to prospects why his business is their best choice.
Plus, a skilled copywriter that specializes in web content understands how people gather information on the Web, is able to develop intuitive information flow, strategically optimizes web content for search engines, and much more.
The Best Understand the Value Others Bring to the Table
Perhaps some Web types simply don’t understand or accept the value others can deliver. An entry-level web writer might not recognize all the factors a designer must tackle, and the benefits he or she provides. Likewise, a web designer might not comprehend what a professional web copywriter can do for a business and its website.
Top tier web service providers recognize and value what other web professionals — from web designers to web copywriters to programmers and SEO experts — bring to the table.
This collective wealth of information, knowledge and experience all contribute to a winning website that ultimately helps a business thrive.
I think the moral to the story is amateurs stick with amateurs, and professionals stick with professionals — it doesn’t matter if you’re a web designer, web copywriter, programmer, usability guru or anything else.
Yuppers…I used to work with lower end programmers and web writers from Craig’s List. They were cheap, but I spent a lot of time managing them and pushing them to bring their services to where they needed to be. After spending too many hours farting around and getting nowhere, I decided it was better to do it myself or pay more and get true professionals. Now things get done in less than half the time, and I don’t have to waste any of mine.
Appreciate the info guys, thanks
I agree with penny. Bad designers will undervalue what writers can do, and vice versa. A good web copywriter – a writer that actually understands the web – is worth his weight in gold. If I’m a small New York business looking to ramp up sales across the US, I’d look for a quality web designer. But I’d also ensure he or she uses professional developers and copywriters. A good looking site doesn’t ensure success. It needs web content that will make the visitors want to do business.