Personalized Internet marketing equals profits. Online shoppers are drawn to ads that relate to them, according to a new study released by ChoiceStream.
Up to 58% of frequent web shoppers are more likely to click on a customer-centric ad, and the more they spend online—the more interested they are in personalization.
Results from a webinar panel survey released by ChoiceStream last year indicate approximately 90% of ecommerce professionals believe personalization can increase sales, This information gives business owners a compelling reason to rethink their online content.
