Both organic and paid search results can increase your revenues dramatically. But which is worth more?
Recent earning reports reveal Google-owned websites (mainly search results) generated revenues of $3.40 billion in the first quarter of 2008, equating to $37.7 million per day. This reflects what it’s worth to be listed on Google’s first result page.
Meanwhile, an iProspect study indicated 72.3% of Google search engine users choose natural search results over paid search results. Why? Organic search results are deemed more relevant and trustworthy.
In fact, studies by Enquiro and iProspect revealed that 60.5% to 70.0% of users trust organic results, compared to just 30% to 39.5% of users that trust paid results.
Both organic and paid online marketing are powerful tools. But with web users trusting and clicking organic search results much more often, organic search results have greater value.