Mobile search is gaining in both popularity and frequency of use in the U.S. and Western Europe, reports comScore.

In June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile phone subscribers accessed search during the month, an increase of 68 and 38 per cent from June 2007, respectively.

The U.K. had the highest penetration of mobile subscribers using search at 9.5 per cent, followed closely by the U.S. at 9.2 per cent.

Google is proving to be the preferred brand for browser-based searches with a 60 per cent share of mobile searchers.

The cell phone is quickly becoming the mobile PC. Businesses will have to pay attention to this vertical, and get onboard sooner than later as local search starts to dominate the mobile search space. Without a doubt, these portable devices are creating full-scale opportunities.

Several headline styles work well on the Web, but they need to be relevant for optimal impact.

Here are some types of headlines that can be especially effective on the Web:

Authority headline
Stop throwing away your money with credit cards

Benefit headline
Increase your profits by up to 20%

Did you know headline
Did you know .pro domains are now avalable?

How to headline
How to revive your marriage

Question headline
Is your website working for you?

Standard news headline
(New product) gets top marks in U.S. study

Top # list
Top 10 reasons to switch to Mac

To learn more about headlines, you can check out:
Writing website headlines that connect.

Google is releasing Google Chrome browser in 100 countries on Sept. 2 to take on Internet Explorer and Firefox, and make the Web a better place.

Google Chrome promises to be “clean and fast,” and run today’s complex web applications more efficiently. For instance, by keeping each tab in an isolated “sandbox,” Google claims it is able to prevent one tab from crashing another, and provide improved protection from suspect sites.

Plus, Google says it’s improving speed and responsiveness across the board. “We also built a more powerful JavaScript engine, V8, to power the next generation of web applications that aren’t even possible in today’s browsers,” reported the search engine giant.

And that’s just the beginning, suggests Google. While the beta for Windows will come out of the gates first, the company is hard at work building versions for Mac and Linux as well.

“We hope to collaborate with the entire community to help drive the web forward,” stated Sundar Pichai, Vice-President of Product Management, on Google’s blog.

More options and innovations certainly can’t hurt! Here’s a Google Chrome comic recently released by Google, which provides additional insight.