Are you planning to build or update a business website? The following three questions will save you time, money and frustration, and help you get the results you want.
1. What is your website’s objective?
2. Who is your target market?
3. What’s your position?
On several occasions, my colleagues and I have come across business owners who spent upwards of $20,000 on website design and development, with literally nothing to show for it.
With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ.
Yet, despite the highly competitive, global business climate, many businesses have yet to take advantage of this popular technology.
Consider these facts:
Relevant webcopy is the key to engaging your website’s visitors and converting more sales.
US consumers alone will spend upwards of $340 billion (U.S.) online in 2010. Meanwhile, Internet World Stats reports more than 70% of US and Canadian consumers are using the Internet.
So what’s the quickest and most effective way to connect with your audience and convert them into full-fledged customers? Address their real needs, and make it easy for them to find what they want.
