Today’s Internet is an information trash pile just as much as it’s a superhighway. Anyone can create content, which means there’s just as much junk as there is compelling information. Shareable content entertains, educates and adds value to the lives of the audience members who consume it.
If you wish to join the ranks of content writers who add value to the Internet community, here are a few guidelines for delivering quality.
Everyone makes mistakes sometimes, and that’s especially obvious when it comes to written communication. Trying to use words to make you sound smarter can have the exact opposite effect if you’re not using them correctly. For all “intensive purposes,” misusing common words and expressions will make you look stupid, and you could “literally” die from embarrassment when the mistakes are pointed out.
Businesses spend time and money on everything from radio spots to social media to generate leads, but unfortunately they tend to neglect their prospects’ ultimate destination — their websites. This all-too-common oversight sabotages their marketing initiatives, sales and overall success.
What’s a web content strategy? It’s planning content creation, delivery and governance, and it’s a practice every business should employ — but few do. Taking a step back and developing the right strategy can maximize the impact and reach of your web content, and help you surpass your business goals.
Product web pages are the “money” pages of your website. They’re where you convert lookers to buyers. If you want to maximize conversions, it’s not enough to merely cut and paste manufacturer product descriptions onto your product pages. You need to structure and write product information specifically for the web. Here are a few tips.
Any experienced copywriter knows when you take time to explore your prospects, you’ll produce more effective content, a stronger marketing campaign and boost conversions. So, to truly connect with and engage your desired audience, be sure to consider their emotions, attitudes and aspirations.
When you think of myths, you might think of ancient Greece and sacred beliefs about Titans, Olympians and lesser gods. Copywriting, although less ancient or sacred, has its own set of myths about copy length and word choice. In the interests of better copy for everyone, let’s dispel some of the most pervasive copywriting myths.
Humans are hardwired for stories. Our earliest communities used storytelling to transmit beliefs and information from one generation to the next. Even today, we teach our children to respond to stories, whether it’s The Tales of Peter Rabbit or The Time Aunt Becky Got Smashed during Christmas Dinner.
Today, marketers use stories as a powerful way to connect with consumers. You can use storytelling to sell too, if you know when and where to use it.
Most marketing campaigns can be stripped down to one of two themes: build the dream or stop the pain. Marketers tend to favour stop the pain. After all, not everyone has a dream, but everyone has a problem.
