Are Bing Users Click-Happy?

It seems people who search on Bing could be more commercial than Google searchers.

According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55% more likely to click on an ad than if they arrived from Google.

Chitika looked at the click-through rates from 32 million ad impressions across its network of more than 50,000 websites in a week this past July. Visitors from Bing clicked on an ad 1.5% of the time on average, versus a 0.97% click-through rate for Google visitors, and a 1.24% click-through rate for Yahoo.

2 responses to “Are Bing Users Click-Happy?”

  1. Dave says:

    People can hype up Bing, but MSN’s search engine has a long way to go before it can even pose a threat to Google.

  2. Rex says:

    Google is king.

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