Click fraud is a pay per click online advertising crime where a person, automated script or computer program imitates a web browser user clicking on an ad. The purpose? To generate a charge per click without having actual interest in the ad, usually in a bid to use up a competitor’s marketing budget.
The overall industry average click fraud rate in Q2 was 12.7%. That’s down from 13.8% for Q1 2009, and from the 16.2% rate reported for Q2 2008 (source: ClickForensics).
Download 6 Fundamentals that Maximize Your Content Strategy
Develop Content that Converts into Predictable ROI with this Free Guide!
Click fraud is strange as it would be so easy to bar IPs from multiple clicks on an ad. It appears to be a scam with search engines.