Informal Training Via Social Media

In the business realm, it’s been said formal learning fulfills 20 per cent of learning needs, while informal learning handles the other 80 per cent. Well, in the past, informal learning was turning to ask your colleague a question. Today, the rise of Web 2.0 technologies and social media brings the means to expand informal learning to the company scale, suggests Forrester Research’s Claire Schooley.

“As an information and knowledge management pro, the time is right to harness informal learning approaches like targeted job-related content, internal YouTube-type video clips, and employee-generated wikis,” reports Schooley.

Forrester indicates some forward-looking companies, such as BT (formerly British Telecom), Intel, and Nike, are making informal learning part of their learning programs, and are reaping rewards.

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