Typesett offers readers a simple, clever feature that compares websites of rival companies.
When you review the website comparisons, notice the ones that have more impact and promote better usability are amazingly clean. The web designers, developers and copywriters made the effort and took the time to define and effectively convey key messages. They strived for a simple website, and they succeeded.
It brings to mind the words of French aviator and writer Antoine de Saint Exupery: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Kudos to Apple and Gibson in particular. They made every word and image count. Adidas, Fender and Microsoft should take note.