As newspapers continue to experience decreasing ad spends, they’re looking for ways to maintain relevancy and existence.
And the slow economy isn’t helping. Some of the papers’ biggest customers – retail, auto and real estate – are hurting badly.
One way newspapers seem to fit nicely into the overall information delivery system, is by getting the Web to grab readers and allowing them to get in-depth information from print sources.
That could definitely work for some years, or at least until screens provide the same readability as paper and people learn to cuddle with their Sumsungs.