Pepsi reportedly spent $1.2 billion over three years to give its products a facelift, including Pepsi’s new logo, which promotes the message ‘hope’.
It piggybacks on President Obama’s widely celebrated message of hope. And, per Michael Scherer’s article in Time, Pepsi’s hope messages are plastered throughout America’s capital.
Ironically, as the article reports, President Obama and his team are not necessarily fans of Pepsi. They prefer Coke.
Perhaps Pepsi’s hoping the ads — created by Arnell — will steer Obama and his administration to “the new generation” of the colas.