Well-versed web content writers know web users have short attention spans. In fact, some studies indicate your web content has less than a second to make an impression. It is doable if you understand your audience.
How do you get inside the heads of your audience? Figure out the answers to some key questions, including:
1. What do they want?
2. What do they fear?
3. What do they value?
Whether you’re developing web content, print brochures or radio ads, gain a deeper understanding of your target audience by going beneath the skin. It’ll help you deliver your message with impact.
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Maslow wrote about these emotional triggers years ago…still, good to be reminded.