The percentage of Internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to 49 per cent, reports PEW Internet.
That’s huge. In fact, the number of those using search engines on a typical day is pulling ever closer to the 60 per cent of Internet users who use e-mail — to date, the Internet’s biggest app.
Other popular daily Internet activities include checking the news (39 per cent) and studying the weather (30 per cent).
Those using search engines on an average day are more likely to be “socially upscale” reports the study, with at least some college education and incomes over $50,000 per year. They are also more likely to have six years of online experience, have their homes wired with high-speed connections, and be young and male.
Kiss those bulky hardcover telephone directories goodbye.