To convert sales, your web content must diagnose your prospect’s sore spot, and explain how you’ll bring them relief.
To simplify the process, try to categorize their difficulties into on of the three main categories:
By diagnosing a prospect’s problem, and showing you understand and have a proven solution that caters to their specific needs, you’ll significantly increase the chances of converting them into a customer.
If you don’t fully understand your prospect’s issues — even if it’s just their perception — you’ll miss many opportunities.
Don’t rush to make the sales pitch. Ask questions, listen and then discuss solutions.