Prioritizing Your Web Content

Prioritizing your web content

To help your visitors enjoy a positive online experience, it’s important to prioritize the information in your web content.

An effective strategy is to separate the “need to know” from the “nice to know.”

Group your need to know information — anything that is critical to your messaging. And place this relevant information on the top pages of your website.

Then take the nice to know information and place it on secondary pages. Links should be clearly labeled and point to this supporting information.

This nice to know/ need to know strategy complements the inverted pyramid organization, which is the best way to present information on your website.

By neatly providing visitors the relevant material first and support material second, you provide an intuitive information flow. That leads to satisfied visitors and completed tasks.

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